THE BRAND :  

Ghita is a caftan designer  brand, who creates 100% handcrafted traditional dresses .

THE BRIEF: 

 The brand needed a complete rebranding that would visually showcase the unicity of her creations : Bringing a modern touch to traditional Moroccan dresses.

ZEY VISION: 

I imagined a storytelling series of images, in the form of a visual dramatic play, divided in 4 acts.The idea was to create a modern version of classic love triangle plays, to emphasise the dresses' timelessness in different dramatic relatable contexts.